Augustinus Bader
Augustinus Bader Launches The Eye Cream Pro — TFC8 at Higher Concentration
Augustinus Bader extends the Pro line with The Eye Cream Pro, doubling the TFC8 concentration vs. the original Eye Cream and adding caffeine for under-eye depuffing.
Augustinus Bader launched The Eye Cream Pro on May 12, 2026 at $295. It doubles the brand's TFC8 active complex vs. the original Eye Cream and adds 2% caffeine for under-eye depuffing — targeting longtime AB customers ready to upgrade after years of using the original.
Augustinus Bader
The Eye Cream Pro
$295
Augustinus Bader is the standard-bearer for super-premium skincare priced over $250. The Eye Cream Pro at $295 enters a tier currently held by La Mer The Eye Concentrate ($240) and Sisley Sisleÿa Eye Cream ($245). The TFC8 concentration step-up addresses customers who have used the original Eye Cream for two-plus years and want a more concentrated upgrade.
Brand claims
- ✓Double TFC8 (Trigger Factor Complex) vs. The Eye Cream
- ✓Added caffeine 2% for under-eye depuffing
- ✓Clinically tested 4 weeks for fine line reduction
- ✓Suitable for sensitive eye area
Why super-premium eye creams
The $250+ eye cream tier exists because the eye area is the first place most women notice age-related changes and the easiest place to justify high-priced skincare. La Mer, Sisley, and Augustinus Bader have anchored this tier for years.
What’s different in the Pro
- 2× TFC8 concentration — AB’s proprietary Trigger Factor Complex 8, the active that drove the brand to $200M+ revenue
- Caffeine 2% — addresses puffiness (AB’s first caffeine inclusion across the line)
- Sodium hyaluronate — humectant for plumping appearance
- Peptide blend — supports firmness perception
Where to buy
AugustinusBader.com, Bergdorf Goodman, Net-a-Porter, Bluemercury, and select Nordstrom counters. Not on Amazon — consistent with AB’s prestige positioning.
The Pro line strategy
AB launched The Cream Pro in 2024 as a 2× concentration upgrade to The Cream. The Eye Cream Pro continues that playbook — give existing customers a clear upgrade path without forcing a brand change.
Sources (2)
- official-brand-site Augustinus Bader official The Eye Cream Pro product page
- byrdie Byrdie editorial coverage, AB Pro line expansion 2026