★ Launch · 2026-05-19 skincare US

Drunk Elephant

Drunk Elephant Launches Bouncy Brightfacial Glycolic Toning Pads

Drunk Elephant enters the at-home exfoliating-pad category with a 10% glycolic + niacinamide formula aimed at dullness and uneven tone.

Quick Answer v1.0 · Updated 2026-05-23

Drunk Elephant launched Bouncy Brightfacial Glycolic Toning Pads on May 19, 2026 at $50 for 60 pads. The 10% glycolic + niacinamide formula targets dullness and uneven tone, marking the brand's first entry into the rapidly-growing exfoliating-pad category.

Drunk Elephant

Bouncy Brightfacial Glycolic Toning Pads

$50

Toning pads are the fastest-growing exfoliant format — Glow Recipe Watermelon Glow Niacinamide Pads and Goop's GoopGlow Microderm Pads have driven category growth +38% YoY. Drunk Elephant entering the segment legitimizes pads as a clean-prestige format and pulls share from The Ordinary's much cheaper 7% glycolic toner.

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Brand claims

  • ✓10% glycolic acid with marula-oil-buffered delivery
  • ✓Niacinamide and zinc for post-exfoliation calming
  • ✓60 pads per jar, 30-day supply at twice-weekly use
  • ✓Vegan, fragrance-free, sulfate-free

What’s new

Drunk Elephant has stayed out of the pad/wipe category for years — the brand’s clean-prestige positioning historically pushed against single-use formats. The Bouncy Brightfacial launch reflects shifting consumer demand: pad-format exfoliants outsold liquid toners 2:1 in Sephora’s prestige category in 2025.

Formula

  • 10% glycolic acid — buffered with marula oil to reduce irritation
  • Niacinamide 4% — post-acid calming and tone evening
  • Zinc PCA — pore minimizing and sebum balancing
  • Trehalose — barrier-supporting humectant

How to use

Brand directs twice-weekly use after cleansing, before serum. The 60-pad jar lasts roughly 30 days at recommended cadence — translating to $1.67 per use, which is in-line with prestige pad pricing.

Where to buy

Sephora US, Ulta, Nordstrom, and drunkelephant.com from May 19, 2026. Amazon listing should go live within 60 days based on Drunk Elephant’s standard rollout pattern.

Sources (3)