Marc Jacobs Beauty Drawn This Way Eyeliner Leads the Brand’s 2026 Relaunch

What launched

Marc Jacobs Beauty is returning to color cosmetics with Drawn This Way Eyeliner, a gel pencil that Forbes identified as one of the early standouts in the brand’s 2026 relaunch. The report says the revived line spans 72 products and that this pencil comes in 21 matte, metallic, glitter and duochrome shades. That matters because the original Marc Jacobs Beauty line built a loyal audience around eye makeup, especially gel-pencil texture and high-impact color.

Why BeautySift is watching

This is not a quiet no-makeup-makeup update. Forbes describes the relaunch as a Coty-backed reset with new formulas, new packaging and a broader face, eye and lip lineup. For mature shoppers, the eyeliner category is worth watching for glide, transfer resistance and whether sparkle finishes emphasize crepey texture. Those are claims that need user reviews before we can score performance.

Availability notes

Forbes reports brand-site availability beginning May 28, followed by the Sephora app on May 31 and Sephora stores on June 1. We are not assigning a BeautySift rating yet because verified shopper review volume is not mature. Early coverage supports the launch timing and shade count, but not wear performance. The next useful data point will be whether shoppers with watery eyes, hooded lids or textured lids report clean application and low migration after a full day.